2026
THE CURRENT CHAPTER · SAM MEDIA
Director of Marketing Innovation
Leading the connection between acquisition, AI-enabled creative production, automation and product experiments—turning promising tools into practical operating systems.
02 / JOURNEY
A journey
through time.
A career built by moving closer to the whole picture—from individual channels and accounts to partnerships, products, teams and systems.
Scroll through the chapters ↓
Seven roles. One long learning curve. Sam Media · 2016—Now
Email Specialist→Senior Sales Manager→Performance Partnerships Manager→Regional Growth & Key Accounts Lead→Senior Business Developer — Agency→Senior Business Developer — Google Traffic→Director of Marketing Innovation
Jump to
2025
PERFORMANCE AT SCALE · SAM MEDIA
Senior Business Developer — Google Traffic
Working across Google acquisition, monetisation, landing-page experience and partner feedback loops, with performance decisions grounded in CPA, ARPU and traffic quality.
2024
INDUSTRY MILESTONE
Speaking and sharing
Contributing to industry conversations through World Telemedia and the Mobile Ecosystem Forum while continuing to work across growth, telecom partnerships and digital services.
2023
A NEW COMMERCIAL MOTION · SAM MEDIA
Senior Business Developer — Agency
Combining business development, media strategy, creative iteration and cross-functional delivery for partners operating across different products and markets.
2020
REGIONAL GROWTH · SAM MEDIA
Regional Growth & Key Accounts Lead
Coordinating partner growth, localisation and go-to-market work across markets with different commercial, cultural and regulatory realities.
2018
PARTNERSHIPS · SAM MEDIA
Performance Partnerships Manager
Building commercial relationships with telecom operators, payment providers and digital-service partners across Europe, MENA and beyond.
2015
THE DIGITAL BEGINNING
Email Specialist
Starting with email, subscription products and the fundamentals of digital acquisition—and discovering that the interesting part is understanding why people act.
✦
The journey continues.
Every chapter adds another piece to the system. The next one is still being written.