Growth & acquisition
Channel strategy, campaign structure, testing and the economics behind sustainable scale.
Google AdsMeta AdsTikTok AdsDSPsCreative testingCAC / ROAS / ARPU / LTV
03 / SKILLS
Commercial.
Creative. Technical.
I’m strongest in the connective tissue: aligning the channel, the numbers, the partner, the product and the team around the same outcome.
Partnerships & GTM
Commercial alignment across operators, payment providers, product teams and local markets.
TelcosCarrier billingPSPsLocalisationMarket entry
Marketing innovation
Turning new tools into repeatable workflows instead of collecting shiny demos.
AI-assisted creativen8nAutomationRapid prototypingExperiment design
Product & operations
Getting from a loose opportunity to a scoped, measurable thing that people can ship and improve.
MVP definitionRoadmapsCross-functional deliveryProcess design
Measurement & feedback loops
Making sure the signal is trustworthy before acting on it, then getting insight back into creative, product and commercial decisions.
GA4Google Tag ManagerConversion trackingCohort thinkingDashboardsCRO
WORKING ACROSSMENA↔EUROPE↔APAC